VARIABLE DATA PRINTING
Variable Data Printing – VDP (also
know as Personalized Printing) is used to customize each and every document
within a run of digital printing.
VDP is used by marketers who need to
custom-tailor highly relevant messages to each individual in a marketing
In one-to-one (1:1) marketing, variable data printing is used
to customize direct marketing or marketing collateral because the text, images,
graphics and offers can be “varied” within each separate document to best meet a
customer's wants and needs.
VDP enables the “mass-customization” of
documents as opposed to the “mass-production” of a single document (using
conventional offset printing methods).
Instead of mass-producing a
“static” document that will deliver just one message to 10,000 customers, for
example, Variable Data Printing could be used to generate 10,000 unique
documents with customized messages for each of those 10,000
Variable Data Printing can only be accomplished with digital
printing. The finished quality of a customized, full color document is
excellent, with a look and feel comparable to conventional offset.